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A new twist on an old concept in medical care, a subscription service that comes to your house to provide immediate medical attention, Sickday needed a way to get the word out about their innovative approach. The main challenge was to create something simple and eye catching enough for a broad audience, yet sophisticated enough to answer questions and prompt interest in a relatively new service. Sickday also wanted to encourage visitors to spread the word, forgive the bad pun, virally. The simple design combined with some more sophisticated Flash elements accomplished the visual goals. We added a "tell a friend" link at the top so that word of the service could spread quickly to interested parties.